Selling in Prince Edward County

Your Prince Edward County Property Deserves More Than a Sign and a Prayer.

Rural, waterfront, and village properties in PEC need the right pricing, the right marketing, and a buyer pool that stretches well beyond the County line. That's where I come in.

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PEC

Based & Living Here

5 ★

RateMyAgent Rating

eXp

National Buyer Network

10 Yrs

In Real Estate

PEC properties don't fit the standard playbook.

If you've sold a home in a city or suburb, forget what you know. Prince Edward County is a different market, with different buyers, different due diligence requirements, and different timing. What works there doesn't always work here.

Waterfront & Rural Pricing is an Art

No two properties here are alike. Waterfront footage, septic age, well yield, road access, STA licensing status, all of it affects value in ways that automated tools can't capture. Accurate pricing requires someone who actually knows these properties. Why pricing in PEC is an art →

Your Buyer Probably Lives in Toronto

The majority of PEC buyers come from the GTA, Ottawa, and beyond. Your property needs to be visible and compelling to people who've never driven your road or seen your water view. Local MLS exposure alone won't get there.

STA Income Can Be a Major Selling Point

If your property is eligible to operate as a Short-Term Accommodation, that's real annual income for your buyer, and a powerful marketing angle. Knowing how to position that (or whether it applies) is something most agents won't bring to the table.

Buyers Will Have Questions You Need to Answer

Wells, septic systems, zoning, road maintenance, hydro access, rural buyers from the city have legitimate concerns. A good listing anticipates those questions and answers them before they become objections. That starts with knowing the property properly.

Timing Matters More Than You Think

Waterfront properties peak in spring and early summer. Rural land moves year-round. Village homes follow broader Ontario market trends. Getting the timing right for your specific property type can be the difference between a strong sale and a long, stale listing.

The Listing Has to Work at a Distance

When your buyer is three hours away and making a decision on a screen, professional photography isn't optional. Your listing has to pull someone off their couch and into their car, the photos, the copy, and the layout all have to do that heavy lifting.

Beyond the sign. Beyond the MLS.

Every seller gets the same honest read on price. Here's what I bring to every listing to back it up.

Professional Photography, Cinematic Video, and Aerial

Every property deserves the right tools to tell its story. Depending on what will resonate most with your buyers, we deploy professional photography, cinematic video, aerial drone footage, or all three together. Drone shots reveal acreage, water access, and landscape perspective that ground-level photos simply can't capture. Cinematic video brings movement, presence, and emotion. When your buyer is viewing from a screen three hours away, these tools are what turn curiosity into a showing.

Multi-Channel Syndication

Your property gets syndicated across every channel that matters. CLAR MLS and Realtor.ca feeds, eXp's international agent network (one of the world's largest), plus active social promotion across Instagram, Facebook, and LinkedIn. That's coordinated visibility to serious buyers in the GTA, Ottawa, and beyond, not a one-time listing, but continuous reach and engagement.

Targeted Digital Marketing

For the right properties, paid digital campaigns reach buyers in Toronto, Ottawa, and Hamilton who are actively searching for county lifestyle real estate, demographic targeting, not just hoping someone finds the listing.

Copy That Actually Sells

Most listing descriptions are lazy. A great one tells a story, answers buyer questions before they're asked, and highlights what makes your property different, not just the bedroom count and square footage.

Honest Pricing Strategy

I won't tell you what you want to hear to win the listing. Overpriced properties sit, go stale, and eventually sell for less than they would have priced right on day one. I'll show you the data and give you my honest read.

An Active Buyer Pipeline

I work with buyers, serious ones, who are actively looking for properties in PEC right now. Before your listing even hits the MLS, I may already know someone who wants to see it.

The selling process, step by step.

No surprises. Here's exactly what happens from our first conversation to the day you hand over the keys.

Property Walk & Honest Assessment

We walk the property together. I ask the questions buyers will ask, well and septic records, zoning, access, any known issues. You get an honest read on what your property is worth and whether anything could meaningfully improve your sale price before we list.

Pricing Strategy

We look at comparable sales, not just by bedroom count, but by property type, acreage, water access, and condition. I present a clear pricing range with real rationale, and we agree on a strategy that reflects the market, not wishful thinking.

Preparation & Professional Photography

We coordinate staging advice, decluttering priorities, and any quick improvements worth making before we shoot. The listing only goes live when it looks its best, professional photography first, cinematic video to bring movement and presence, and drone shots where they reveal what matters most about your property. Together, they tell your property's complete story.

Targeted Marketing Launch

MLS, Realtor.ca, eXp's international network, digital ads, and my active buyer pipeline. For waterfront and rural properties, I specifically target GTA and Ottawa buyers, the people most likely to make a move to the County.

Offers, Negotiation & Close

When offers come in, I walk you through every term, not just the price. Conditions, timelines, deposits, and what each means for you so you have a clear understanding of every detail. I stay with you through to keys-out day to make sure the finish line is as smooth as the start.

Real results, real people.

★★★★★

"After enjoying our vacation home in Prince Edward County for 34 years, my husband and I decided we were ready to sell. From our first discussion with Jake, his knowledge of the market, his eagerness to listen, and his quiet assurance gave us confidence he was the right agent. Jake and his assistant did a marvellous job of staging our house and within a short time we had the first of several offers. His competence and calm reassurance helped us through some stressful moments and ultimately resulted in a win-win situation. We have no hesitation in recommending Jake as a real estate agent!"

Yvonne Millman

Home Sale · Wellington

★★★★★

"We worked with Jake just recently and he was absolutely fantastic!! We were selling our home of 25 years and he knew that it was very sentimental to us. He was very understanding and patient throughout the whole process. He is professional and knowledgeable. He always kept us informed with what was going on in the market. Any time we had a question or concern, he was always accommodating with either a quick phone call, text or in person meeting. I could go on and on about how valued he made us feel!!"

Lianne and Sean O'Hara

Home Sale · Prince Edward County

Book a Free Property Assessment

Tell me a bit about your property and I'll be in touch within one business day to set up a time to talk. No pressure, no commitment.